Sezane has been on my radar since its 2013 launch when I lived in France. As a PhD student I couldn’t afford it, but it captured 20-something French female style beautifully. The rebrand is dramatic, aged, and dull, despite what the positive advertorials are claiming. They’ve killed the whimsy.
Sézane Became a French-Girl Fashion Phenomenon. Now Its Founder Is Editing the Formula
After 13 years, the label is ready for its next act.
marieclaire.com