Editing crop genomes with Crispr has the potential to be very cool and I hope it avoids the backlash that has beset GMOs.

Seedless Blackberries and Cherries That Grow on Bushes Vie to Be the Future of Food
Startups and Big Ag are using Crispr gene editing to create crops that taste better and grow on a hotter planet. But will they find a market?
wired.com