This article nods briefly to the fact that despite this "trend," smoking rates are still very low by historic standards. The interesting takeaway for me here is that acknowledgment that smoking is (for many people, at least) genuinely fun. The denial of this has misguided experts in tobacco control for a long time, leading them to overestimate the ease of prohibition.
Cigarettes are back in vogue. How did this happen?
Celebrities like Dua Lipa and Gracie Abrams have been photographed with cigs, as have social media influencers who like the retro vibes.
washingtonpost.com