"As Jeremy Gordon writes, “everything is ‘cringe’ from the right perspective.” 2010 is thus a perfect reference point: the year Instagram launched, with smartphone adoption rapidly growing but still far from the saturation point—the twilight of unself-consciousness. Older millennials were caught on the wrong side of this divide, living their formative years in a time that was increasingly documented for social media without thinking to posture for it."
An Obituary for Edward Sharpe, the Magnetic Zeros, and Earnestness
As its latest menacing wave of virality peters out, we celebrate the most cringe artifact from the most cringe period in human history.
vice.com