Making a product that's iconic to the United States is great for exports until the United States elects a president intent on burning centuries of goodwill to the ground.
US whiskey exports to EU plunge 35% in 2025 - The Spirits Business
Exports of US spirits declined by 3.8% last year, driven by a double-digit drop for American whiskey in Europe, Canada and Japan.
thespiritsbusiness.com