Speculation on what it would take to deliver the ultimate blow to the bourbon industry: some relatively easy changes to trade agreements that would strip its status as an exclusively USA product.
What Will a Global Trade Meltdown Mean For Bourbon’s Protected Status?
No matter where you are in the world, if you ask for bourbon, you’re going to get a whiskey produced in the United States under specific rules. Bourbon is guaranteed to be bourbon, made only in America, regardless of how far afield it’s poured. Within the U.S., domestic regulations ensure that bourbon meets its required standards. Abroad, these rules have no teeth.
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