At work, I call this trend "the asianification of the West," and in contrary this authors disbelief this trend has been a long time coming. Japanese manufacturing and bonsai, Kpop and Korean beauty products, now Chinese wellness and influence. Every culture is different and offers amazing opportunities to learn and grow and thats what we're seeing (supported by the Chinese Communist Party)
Is this a 'very Chinese time in your life'? Chinamaxxing trend boosts China's soft power
Chinamaxxing is adding more gloss to the recent flourish of Chinese soft power.
bbc.com