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Bethel Woods
Bethel Woods

@Beth · Oct 20, 2025

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One of the world’s most famous brands is in the western hills just outside of Portland. I know nothing of their origin story so this was interesting to read. Who buries a waffle iron in the backyard?? I’ve actually never been able to wear their fancy narrow shoes on my wide stumpy feet; I’m partial to New Balance.

The Waffle Iron That Cooked Up Nike's Empire

The Waffle Iron That Cooked Up Nike's Empire

The story of an appliance that launched an empire.

popularmechanics.com

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