My backup career is less fruitful than I expected.
Google Cloud’s Cuts And The Bigger Story: Why UXR Roles Are Disappearing
UXR is being cut across Big Tech. Not because it is useless, but because leaders cannot see dollars or risk avoided. The old pod model is giving way to centralized teams and vendors. If research cannot show revenue impact, it gets cut. The path forward is receipts, not vibes.
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