How Subarus Came to Be Seen as Cars for Lesbians shared by Bethel Woods

@Beth · Sep 17, 2025

A 2016 article that dives deep into the Subarus-are-for-lesbians reputation.

How Subarus Came to Be Seen as Cars for Lesbians

The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

theatlantic.com

How Subarus Came to Be Seen as Cars for Lesbians - shared by Bethel Woods - Seabird