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Bethel Woods
Bethel Woods

@Beth · Jul 5, 2025

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Kodak was such a global powerhouse. Today it’s a symbol of the past, cool specifically because it’s not current.

Kodak, Once the Picture of a Dying Brand, Is Having a Moment

Kodak, Once the Picture of a Dying Brand, Is Having a Moment

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an unlikely retro fashion statement.

nytimes.com

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