Cultural Relevance is one of Facebook's core brand metrics they track. In conversations with Gen Z, they tell me they generally only use Facebook to talk to their grandparents 🤣 I feel old when they say this. But, it shows the fading of Facebook in the US and Canada.

Uncovered emails showed how Meta struggled to keep Facebook culturally relevant | TechCrunch
With the first week of Meta’s antitrust trial behind us, documents shared by the U.S Federal Trade Commission (FTC) offered more insight into Meta’s
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