Temu is bailing on new customer growth, and since their ads heavily drive repeat purchases, the tariffs are causing the ruin of their US business. Other research this week showed that a 30% increase in their US prices will cause 1/2 their customers to leave . đŸ˜² They spend $2b with Meta?!?!
Temu’s US Ad Spend Craters Amid Escalating Trade War With China
Temu’s share of impressions in the Google auctions has cratered to 0% in the past week.
adweek.com