What happens when social media influencers turn off commenting? A recent study by professors at Vanderbilt and Alabama dives in.
Research: What Happens When Influencers Turn Off Comments
Influencers are often targets of online negativity, and how they respond to this feedback can have important ramifications for their personal brands and the effectiveness of their product endorsements. Recent research shows that one commonly employed tactic — turning off social media comments — can undermine influencers’ key assets: their persuasiveness, likability, and perceived sincerity.
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