Sherwood explores what makes H-E-B such a success in Texas. (It's not because the B stands for "Butt," although that is true.) "Some have more premium products than others. An H-E-B in a town by the US-Mexico border may sell fresh tortillas and have signs in Spanish, while a location in a Houston suburb with a large Asian population may rival an H-Mart."
Some grocery giants think massive scale is the only way to win. H-E-B begs to differ.
Grocers like Kroger keep getting bigger. But for some regional chains, success comes from staying in their lane....
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