Costco, founded by a man named Mr. Price (c’mon!), generates more revenue than Nike and Coca-Cola. It sells one half of the world’s cashews. A cashew empire.
How Costco Hacked the American Shopping Psyche
More than 100 million people visit the retailer for their groceries — and gas and TVs and gold bars and pet coffins — but saving money may not be the only motive.
nytimes.com