Jeff is clearly right here that non-alcoholic beer is still a tiny fraction of the market, but I think the main reason it warrants coverage is that it's a huge leap in quality from non-alcoholic beers five years ago (terrible) to now (pretty decent IPAs). No other beer style has seen so much progress over the same period.
I HAVE A MINOR COMPLAINT: N/A Beer Still Not a Deal — Beervana
For the better part of a decade, non-alcoholic beer has been the Next Big Thing. But is it, really? No.
beervanablog.com