Soho House is about to expand into Portland. Some are questioning whether the company has expanded too much, diluting the brand and potentially risking its finances.
Wall Street’s War on Soho House
Hungry for growth, the publicly-traded company has opened clubs around the world and welcomed finance types at the expense of artsy exclusivity. Now short-sellers are on the attack, class-action lawyers are circling and the besieged brand is considering going private again.
hollywoodreporter.com