If I asked you to name a country that has slashed cigarette sales by nearly 50% in just seven years, you probably wouldn't guess Japan. Today in Reason, I look into how Japan became an unexpected and unrecognized success story and what the rest of the world can learn from its experience.
It’s not a cigarette. It’s not a vape. And it’s big in Japan.
Heated tobacco products are coming to America, at long last. How will they change the landscape for smokers and prohibitionists?
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