Niedermeyer on the EV transition: "The idea that we can shift a market for products where freedom is commodified to one where you have to pay more for more freedom without seeing changes in consumer behavior is absurd."
The Electric Car Replacement Acid Test
After a solid decade of seemingly unstoppable inevitability, The EV Transition (capitalized, so you know we are in the presence of a construct) is having a few issues. No, it's not that EV sales are falling, or that the global shift toward electrification has lost all momentum, or anything so dire. But here in the…
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