Never give up your bird branding: "A search for 'Twitter' on the App Store on August 21 does offer up X as the first result, but the bold, black listing is practically unrecognizable as the new evolution of Twitter. There's little reference to its bright, bird-y past in the listing's visuals or descriptive text."
Twitter's 'X' name change has led to a huge decrease in App Store downloads
You can't grow a business, or your bottom line, without new users.
mashable.com