I happen to be adjacent to the venn diagram of San Francisco rationalist/spiritual community so I’ve seen this unfold a while back and always thought it was a creative modern solution fitting our social media world. Interesting to see it hitting mainstream.

Tired of Dating Apps, Some Turn to Google Docs
Writers of so-called Date-Me Docs, which can read like 1,000-word versions of the personal ads of yore, hope for a more meaningful connection than a swipe might allow.
nytimes.com