I'm open minded about various Twitter competitors, but Threads is the first one I've viscerally disliked from the start. Terrible algorithm, no chronological feed of people you follow, and people I followed on Instagram for pretty pictures are not necessarily people I want to read short text posts from. So far, I hate it. Yet as this piece notes, with enough influencers and easy onboarding, it may not really need to be good to be successful.

Meta’s New Threads App Is Terrible. It Just Might Bury Twitter.
It has one killer feature that’s a nightmare for Elon Musk.
slate.com