I want to offer a counterpoint to this notion: the answer engine could reduce the amount of spam blogs on the web and will force a return to quality and substance, because most of what can be summarized, especially as an answer to explicit questions, is commodity information. People might not bother publishing another listicle or a recipe that is filler packed only to attract search engines because those will be circumvented by an answer engine. Remains to be seen…

Google Is About To Turn The Online Publishing Industry Upside Down
Google plans to change the way it presents search engine results by using artificial intelligence. And, at the risk of overstating the potential consequences, it will be like dropping a nuclear bomb on an online publishing industry that’s already struggling to survive.
forbes.com