How to be a successful poster: "... if you can produce content mechanically, without requiring expensive resources (such as time, wit, or subject-specific knowledge), you’re in an excellent position to take advantage. But most importantly, this demand is so insatiable that there is currently no real economic punishment for content overproduction. You will almost never lose money, followers, attention, or reach simply from posting too much."

Matt Yglesias and the secret of blogging
How to be a successful content entrepreneur
maxread.substack.com