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@ian · Dec 26, 2022

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Some insights into the family-run, company in Japan that makes the orange band Alpine Loop band for the new Apple Watch and what attracted Tim Cook to this small company.

Alpine Loop: the fruit of collaboration between Fukui craftsmanship and Apple

Alpine Loop: the fruit of collaboration between Fukui craftsmanship and Apple

A family-run, “narrow-woven” company in Echizen City, Fukui Prefecture, made that orange band. What is the advanced production technology…

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