What's next for Twitter under Elon Musk? I offer up a few plausible scenarios in today's newsletter, plus the usual books, music, and cocktails.
Three futures for Twitter
Back in April, when the prospect of Elon Musk buying Twitter was taking shape, I wrote a long post about social media, blogging, and the political saturation of everyday life. At the time I suggested that buying Twitter was unlikely to be a good investment for the price, that a lack of “free speech” is far from the biggest problem with the app, and that “as much as I love Twitter, I’m not convinced there’s any way to make it more than marginally better while still keeping what makes Twitter Twitter.”
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