Jose Ralat on the birria craze: "Most commercial birria de res dishes taste of clout-chasing desperation. Putting profitable items on a menu is a requirement for a restaurant’s success, but the majority of birria de res options are targeted toward the buzz and not toward producing a quality product. Some birria I’ve tried is as appetizing as chugging used cooking oil through a beer bong."
Birria Is the Greatest Threat to Taco Culture—and Its Savior
The Instagram-famous tacos are major moneymakers for the restaurants that sell them. But being popular doesn’t always mean being good.
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