Some worthwhile writing advice from Derek Thompson: "People sometimes poke fun at me for my unhealthy obsession with naming things: workism, hygiene theater, everything shortage. Naming things is a gimmick, and I am not strictly pro-gimmick. But I am an extreme partisan for memorable writing. I want people to read my words, and recall them, and use them, and talk about them."
Why Simple Is Smart
Complicated language can send a signal that a writer is dense or overcompensating.
theatlantic.com