Interesting post on the struggle for new music to attain cultural relevance: "The reasons are complex—more than just the appeal of old tunes—but the end result is unmistakable: Never before in history have new tracks attained hit status while generating so little cultural impact. In fact, the audience seems to be embracing en masse the hits of decades past. Success was always short-lived in the music business, but now it hardly makes a ripple on the attention spans of the mass market."
Is Old Music Killing New Music?
All the growth in the music business now comes from old songs—with consumption of new music actually shrinking. How did we get here, and is there a way back?
tedgioia.substack.com