Like Domino's, this is a brand threatened by declining sales and distressed franchisees that knows its product just isn't very good. More than rebranding and e-commerce, an underpants turnaround story starts with atoning for low quality, overpriced items that remain exclusive in all the wrong ways.
Opinion | Victoria’s Secret’s new campaign shows how far the retailer has fallen behind
Once upon a time, it was revolutionary to give men the chance to shop for lingerie for the women in their lives. But plenty of other companies have cracked the code on what women really want.
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