Coffee is drifting ever farther out from Starbucks' core business. Also interesting here: how ordering through apps makes people feel free to put in ridiculous requests that they would probably feel awkward ordering in-person.
Appuccino, Please: How TikTok Is Permanently Changing Starbucks
Viral (and complicated!) custom drinks are the future of Starbucks, where iced drinks now outsell hot coffee.
buzzfeednews.com