Today is my one year anniversary of joining Seabird, and fittingly, my 500th post! So—why share articles online or engage in social media? This paper covers six recent studies. TL;DR: We are more likely to share content that is positive, emotional, or useful. We share to connect with others and to make a good impression. Important mediators are whether this content, having passed the bars above, feels relevant to us or seems relevant to our audience. Hope I’m meeting expectations!
Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies - PubMed
Information sharing within social networks can catalyze widespread attitudinal and behavioral change and the chance to share information with others has been characterized as inherently valuable to people. But what are the sources of value and how might they be leveraged to promote sharing? We test …
pubmed.ncbi.nlm.nih.gov