This is why organizational culture matters. While I didn’t see the numbers for Beautycounters performance prior to the acquisition, it’s clear they were deemed worth buying and had been around for some time. Rather than see the continued success as a Mary Kay 2.0, a bunch of MBAs tanked it completely as they failed to account for the social emotional squishy factors that can take down any spreadsheet or projection.
How a Distinctive Beauty Brand Fell Apart, Sinking Almost $700 Million With It
When the private equity firm Carlyle bought Beautycounter, the skin care brand that people sold at kitchen tables, everything changed.
nytimes.com