Dave Driscoll on the elusive quest for brand loyalty in the current whiskey era.
The Whiskey Industry’s Looming Crisis — TWO-NINETEEN
As those of us who’ve spent the last decade in retail fully understand, fewer and fewer customers are buying any particular whiskey more than once these days. The most effective call-to-action for consumers at the moment is the opportunity to try something new and post about it on social media. Once it’s checked off the list, a whiskey’s modern utility has been used up.
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